Why Social Media Fundraisers?
ShareSocial Media Fundraisers was created out of a need that I saw within the fundraising industry. Every fundraising conference I have attended and or presented at over the last few years has had at least one session on social media fundraising. These sessions were always over-flowing with interested individuals and are usually the highest attended session. While many of the presenters were very knowledgeable in utilizing social media as a marketing tool very few have had success using it as a fundraising tool. That is where this site comes in. Social Media Fundraisers is an attempt to gather the best practices and practitioners of social media fundraising in one location. It is my belief that there are organizations out there that are succeeding and I would like to chronicle their success here.
ABOUT ME:
My name is Barett Christensen. I am 32 years old and sit in an interesting generational location. In one direction I have interacted with many Baby Boomer bosses who can see the power of social media but aren’t exactly sure how to make it work. In the other direction I interact with many Gen Y’ers. They are incredibly tech-savvy but not exactly sure how to explain what they can do to their bosses. For the last 3 yrs I have led the social media fundraising strategies for Brigham Young University, Brigham Young University-Idaho, Brigham Young University-Hawaii, LDS Business College and LDS Humanitarian Services. In this role I have both found success in engaging donors and raising hundreds of thousands of dollars off of social media platforms. I have a passion for helping organizations scan the social media environment, select the appropriate basket of tools and implement an effective social media campaign. I created this site to help more organizations obtain the vital resources they need to perform their missions.
