Social Media Builds Your Brand
We all know one of the biggest challenges an organization has is standing out from the crowd and attracting donors that will provide meaningful, consistent support. Social media offers some phenomenal tools that allow your organization to do just that. This blog is an attempt to aggregate resources and best practices of those organizations who are succeeding at building their brand on social...
Read MoreSocial Media Engages Donors
One of the leading indicators that a donor will become a major donor is the level of engagement that donor has had with your institution. Social media offers some wonderful tools that engage doors in meaningful ways all at a relatively low cost to the organization. Many organizations appropriately focus resources on securing gifts from major prospects. Most work done at the mass level is down...
Read MoreSocial Media Can Raise Money
Over the past few years of experimentation, failures, and successes I have come to the conclusion that social media done well can raise significant funds for an organization. Though most organizations venturing into the space have raised relatively few dollar, there are a few organizations including a couple I have worked with that have raised $100,000 or more. This blog will attempt to offer...
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