Social Media Builds Your Brand
We all know one of the biggest challenges an organization has is standing out from the crowd and attracting donors that will provide meaningful, consistent support. Social media offers some phenomenal tools that allow your organization to do just that. This blog is an attempt to aggregate resources and best practices of those organizations...
Social Media Engages Donors
One of the leading indicators that a donor will become a major donor is the level of engagement that donor has had with your institution. Social media offers some wonderful tools that engage doors in meaningful ways all at a relatively low cost to the organization. Many organizations appropriately focus resources on securing gifts from...
Social Media Can Raise Money
Over the past few years of experimentation, failures, and successes I have come to the conclusion that social media done well can raise significant funds for an organization. Though most organizations venturing into the space have raised relatively few dollar, there are a few organizations including a couple I have worked with that have...
About
WHY SOCIAL MEDIA FUNDRAISERS?
Social Media Fundraisers was created out of a need that I saw within the fundraising industry. Every fundraising conference I have attended and or presented at over the last few years has had at least one session on social media fundraising. These sessions were always over-flowing with interested individuals and are usually the highest attended session. While many of the presenters were very knowledgeable in utilizing social media as a marketing tool very few have had success using it as a fundraising tool. That is where this site comes in. Social Media Fundraisers is an attempt to gather the best practices and practitioners of social media fundraisers in one location. It is my belief that there are organizations out there that are succeeding and I would like to chronicle their success here. I will try and be as responsive as I can. I have a full time job that keeps me plenty busy so I hope you understand if it takes me a day or two to get back to you.
A note on “Blog Scrapping”. These days there is a very fine line between syndicating content with the intent that it will be read and shared across the social web and what is called Blog Scrapping. Blog Scrapping is the act of intentionally stealing someone’s creative work and posting as your own. I want to be very clear that this site seeks to PROMOTE the good work that others are doing. To achieve this goal, the site offers a couple services both to readers and to authors of original content. I post two types of posts here, one, is direct posts from other blogs, news sites and sources on the web. In these posts I will ALWAYS give credit to the original author and website. There will ALWAYS be a link back to the original content as well as the name of the website in the title of the post. I will not change the content in anyway or leave out some part of the content. Sometime I may make comments on the post but they will always be in the comment section. My intent is to promote the best practices that are being shared around the web. I want to drive up the search results for good bloggers by featuring their content here. If there is content that requires a purchase somewhere else I will not give it away free here. If there is content else where that specifically states that it should not be “shared” on the social web, it will not get posted here. The second type of post will come from me directly. I will always make it clear that the post is my original content. The one area that I have realized may lead to some confusion is in the author category. Starting Feb 13th 2010 all content that is web syndicated will have the author “Syndicated Web Content”. All content that is from me will retain “Barett” as the author.
With that statement out of the way, please feel free to syndicate away on anything I post.
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ABOUT ME:
My name is Barett Christensen. I am 32 years old and sit in an interesting generational location. In one direction I have interacted with many Baby Boomer bosses who can see the power of social media but aren’t exactly sure how to make it work. In the other direction I interact with many Gen Y’ers. They are incredibly tech-savvy but not exactly sure how to explain what they can do to their bosses. For the last 3 yrs I have led the social media fundraising strategies for Brigham Young University, Brigham Young University-Idaho, Brigham Young University-Hawaii, LDS Business College and LDS Humanitarian Services. In this role I have both found success in engaging donors and raising hundreds of thousands of dollars off of social media platforms. I have a passion for helping organizations scan the social media environment, select the appropriate basket of tools and implement an effective social media campaign. I created this site to help more organizations obtain the vital resources they need to perform their missions.
You can also find me on:
If you “friend” me personally on Facebook or LinkedIn, make sure you make a note in the invitation that you are a new friend from “socialmediafundraisers.com” that way I won’t think you are a stalker and ignore you. 
HOW TO NAVIGATE THIS SITE
As mentioned above the goal of this site is to provide a portal to best practices, information and resources for those wishing to develop a social media strategy at their non-profit.
In the header of this page you will see a number of tabs.
- “Home” Tab–This tab links you to this very page you are reading. It is the home page.
- “Blog” Tab–This tab has a number of options in the drop down menu. These options represent some of the broad categories blog posts have been placed in. If you simply click on the “Blog” tab you will be taken to the most recent blog posts. If you choose one of the drop down categories like “peer-to-peer fundraising” you will be taken to all the posts related to that category. You will also notice that once on any of the categories or in the blog in general that a search feature will appear in the top right corner of the site. The search box will allow you to search for any key word or phrase on the site. In addition just below the search box you will see a “tag cloud”. I have added at least 5-20 tags to each post based on what the post is about. Clicking any one of these tags will reorganize the blog to allow you to read just those posts. The blog will be a mix of both posts that I author and posts that I find from around the web and from my interactions with other non-profits. I will clearly state if the blog post is from me or if I have aggregated it from another location.
- “About” Tab–This tab also has a drop down menu with a “contact” form as well as a page very similar to this one, giving you information about this site and how to navigate it.
- “Subscribe” Tab–This tab has a drop down menu that allows you to find me us on other social platforms. It also has an option to subscribe to a quarterly newsletter on social media fundraising.
- “Suggested Library” Tab–This tab allows you to see a list of suggest books on the topic of social media, our new global economy, raising money with social media and other books that have helped guide the best practices of non-profits who are succeeding in this space. Most everything on this sight is absolutely free, unfortunately these books are not. I do highly recommend them and have purchased and read most of them myself.
I hope you enjoy the site. I would love comments, suggestions and help. Please feel free to contact me and suggest content to be placed on the blog.
